Permissible video/audio materials must be created by what type of entity?

Permissible video/audio materials must be created by an institution within the NCAA to ensure that the content aligns with NCAA regulations and standards. This requirement emphasizes the importance of internal consistency and adherence to the core principles of the NCAA in the context of recruiting. Materials produced by the institution are more likely to reflect the values and intentions of the NCAA, providing prospective student-athletes with accurate and appropriate information.

Materials created by external sources, private companies, or third-party vendors may not necessarily conform to the specific guidelines established by the NCAA. This could lead to inconsistencies or deviations from the intended message, which are critical in the recruitment process. By ensuring that institutions are responsible for producing their own content, the NCAA maintains greater control over the integrity and quality of communications directed at recruits.